The Controlled Unconscious is a mock anesthesiology convention that takes place in California, which implements modern design with medical expertise. Through my development of branding (the logo representing a neuron and gas particle) to the creation of a functional website, this project took me through UX/UI to marketing strategy. By creating a campaign centered around inspiring doctors to sign up for the convention, I create social posts, a website, and a poster that represent The Controlled Unconscious.